Evaluation Question 4 & 5

Evaluation Question 4

who would be the audience for your media product?

A target audience is a demographic of people who you will aim to market your media product towards, for example aged males aged 15-30 (our primary target audience).

A primary target audience is a more specific target audience that will be the main consumers of your product and the majority of your marketing will be targeted at these people. This is also combined with a secondary target audience who will be another demographic who may also be interested in your media product because of a possible use of hybrid genre.

Our primary target audience are males aged from 15-30 because Action films were the most commonly watched films by this demographic in the year 2014. The reason why our primary audience is male is because males are more attracted to Action films that contain fast paced editing and violence, both of which could potentially feature in our film (if it was a full production).

Our secondary target audience could be a girlfriend or partner who has been brought to see the film, therefore our secondary target audience would be 12-40 females.

For our film to be able to viewed by our primary and secondary target audience we feel like the best rating to give our film would be a 12A. Doing this would allow us to reach all our target audience. By giving our film a rating of 12A we have followed lots of other films which are from the same genre as our film. An example of a film similar to ours which has the same rating is James Bond Spectre. However, it is known that the BBFC are rather bias towards larger productions and therefore we could end up with a 15 rating. Something that we have thought about when trying to decide our classification is language, in our film we would not use a lot of strong language because it would not be entirely appropriate to our primary target audience. However, We researched the BBFC guidelines and they said that "The BBFC's Guidelines state that strong language (e.g. f***) may be passed at 12 or 12A", depending on the context in which it is used, who is using the language and its frequency. Aggressive uses of strong language may result in a film or DVD being placed at the 15 category. The BBFC say this about discrimination "Any discriminatory language or behaviour will not be endorsed by the work as a whole." In our film we do not feature any type of discrimination which results in us being able to keep our 12A certificate. 

Evaluation Question 5