Friday, 25 March 2016

Evaluation Question 1: In What Ways Does Your Media Product Use, Develop or Challenge Forms and Conventions of Real Media Products?

Conventions Used in Our Media Product

The majority of our conventions have been taken from Working Title productions as they have made more films in the action genre, whereas Warp Films produce more low budget films like horror and comedy.

  • Total ident length of 44 seconds - this is conventional because the average length of idents in a film opening is around 40 - 50 seconds.
  • 2 animated titles - the animation in the titles in the titles is conventional in action films and is often used with motion tracking, as is our titles.
  • Establishing, high angle, long shot - as seen in Mad Max and James Bond Casino Royale
  • Non-diegetic sound - the sound of the typewriter typing out the location is a common convention in action films such as James Bond and the Bourne Film Series.
  • Non-diegetic music - often used to build suspense in fast paced action sequences such as James Bond Casino Royale and Captain America Winter Soldier.
  • Fair haired attractive protagonist - also appears in the James Bond series and also in Captain America Winter Soldier.
  • Extreme close up - appears in the training scene for Arrow and also the opening scene of Mad Max.
  • Tracking shot - tracking shots are conventionally used in action films because it is much easier to follow fast paced action with handheld motion or dollys.
  • Over the shoulder shots - used in Mad Max, James Bond Casino Royale, Arrow and also Captain America Winter Soldier.
  • MacGuffin plot device - used in Indiana Jones and the Kingdom of the Crystal Skull and Mission Impossible III. Our MacGuffin is the backpack and also the memory stick.
  • Fast paced editing, short clips and fast cutting - used conventionally in the action genre because the primary target audience is often young and fast editing keeps the attention of that young audience. Examples of fast paced editing would be in Arrow.
  • Extreme long panning shot - can be found in Mad Max, James Bond Casino Royale and Captain America Winter Soldier.
  • Two shot - not only found in action genres but in most other genres. Signifies to the audience that there will be a relationship between the two characters. Whether it be romantic, allies or their nemesis. Examples being in the James Bond Series and also in the rom-com About A Boy.
  • Female sidekick - Most popular female sidekick being 'M' from the James Bond Series.
  • Chase scene - it is a convention in action films as it can be seen in Mad Max and also Casino Royale. Casino Royale's chase scene is on foot and we took inspiration from it as it also features some forms of 'parkour'.
  • First person - Arrow season one.
  • Slow motion - used in the chase scene of Casino Royale.
  • High pitched non-diegetic music - creates suspense in action films (Mad Max) and we also took inspiration from the majority of horror films too.
  • Semiotics - the locations of the shots were conventional as they appeared to be in a working class run down area, for example, the Casino Royale building site can be compared to our run down area that we used. The costumes are conventional because it is often that the protagonist will wear lighter coloured clothing than the antagonist. However, this clothing can still be monochrome, as viewed significantly in the superhero-action film Captain America.

Disagreements to Conventions In Our Media Product

  • The use of only 2 titles - the average amount of titles in a film is 25, however in Warp Films productions this number is significantly lower. Therefore it can be argued that this is both a convention as we are essentially producing an indie media product and also unconventional in the way that it is against most Working Title productions.
  • Handheld cinematography - most action films will use a dolly when panning however as we have a low budget, we cannot afford a dolly and therefore handheld provides a more authentic panning shot.
  • Semiotics - the appearance of the antagonist is unconventional as he has long hair, whereas most action villains have short hair - bald. 
Film Openings Mentioned:






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